Michal Rothman
Product Designer
CURRENTLY
Open to opportunities
Based in
Israel * GMT+3
I design complex B2B products, transforming dense workflows into clear, scalable experiences.
I’m Michal, a product designer based in Israel, making complex B2B systems feel clear, useful and human.
About
I’m a product designer specializing in complex B2B platforms, with experience across video technology, digital assets and fintech. I work across the complete product-design process—from research and product analysis to user flows, interaction design, prototyping and validation. I enjoy untangling dense workflows and turning them into scalable experiences that help people work with clarity and confidence.
EXPERIENCE
Selected experience.
2024 - PRESENT
TRUVID
Product Designer
As the sole product designer, I own the company’s UX across its products and partner with several product managers to take features from discovery through delivery. I independently lead feature kickoffs with developers, collaborate closely with the UI development team, and established and maintain the company’s design system. I use user research, market research, usability testing and product analysis to identify opportunities and validate decisions. I also integrate AI throughout my workflow—using Figma Make, Claude, ChatGPT and Gemini for research, exploration, prototyping and implementation—and have delivered AI-generated code to developers. To deepen this practice, I completed a dedicated AI workshop focused on applying emerging tools to product design.
2022 - 2023
GK8
UX/UI Solo Designer
Owned the end-to-end design process for a digital asset custody platform across three products, including desktop and mobile experiences. I worked closely with product and R&D to define solutions for complex financial and security workflows, from early exploration and system design through implementation.
2022
PITANGO ACADEMY
UX/UI Designer Intern
Completed an intensive product-design internship focused on research, user experience, interface design and prototyping. I worked through structured design processes and translated product problems into tested digital solutions.
2019-2022
Zotapay
Banking Operations & Partners Team Leader
Managed fund operations for high-risk international markets and led relationships with external banking partners. I also supported quality assurance for Salesforce integrations and managed the onboarding of new partners and operational processes.
2018-2019
VINICA
VINICA
Marketing and Design Intern
Created graphic-design and marketing materials for the company across multiple Chinese digital platforms while working in Shanghai.
2015-2018
EARLIER EXPERIENCE
Operations, administration and international relations
Before moving into product design, I worked in international relations, administration and government operations. My roles included Administrative Director at the Frieberg Center at the Hebrew University, Data Analyst at Israel’s Ministry of Foreign Affairs, and Military Attaché’s Assistant at the Israeli embassies in New Delhi and Amman
© 2026 Michal Rothman
Product designer · Israel