What I bring
Complex B2B products, end to end.
I design complex B2B SaaS products across AdTech and cybersecurity, from research and discovery to design, testing, and handoff.
A strong partner for engineers.
I collaborate closely with product managers and engineers from kickoff to launch, ensuring designs are practical and ready for development.
Built and maintained design systems
Created scalable design systems with reusable components, patterns, and documentation.
Introduced AI-assisted workflows
Integrated Figma Make, Claude, ChatGPT, and Gemini into research, design, prototyping, and implementation.
Decisions backed by data.
I combine surveys, interviews, usability testing and behavioral data, such as session recordings and support tickets.
At Truvid, led major initiatives
Led the design of a vertical video player, multi-device configuration, onboarding, and core product workflows.
EXPERIENCE
Selected experience.
2024 - PRESENT
TRUVID
Sole Product Designer
AdTech · B2B Platform · B2C Product · Web & Mobile
As the sole product designer, I own the company’s UX across its products and partner with several product managers to take features from discovery through delivery. I independently lead feature kickoffs with developers, collaborate closely with the UI development team, and established and maintain the company’s design system. I use user research, market research, usability testing and product analysis to identify opportunities and validate decisions. I also integrate AI throughout my workflow - using Figma Make, Claude, ChatGPT and Gemini for research, exploration, prototyping and implementation - and have delivered AI-generated code to developers. To deepen this practice, I completed a dedicated AI workshop focused on applying emerging tools to product design.
2022 - 2023
GK8
Sole Product Designer
Cybersecurity · B2B Enterprise · Desktop & Mobile · Offline Systems
Owned the end-to-end design process for a digital asset custody platform across three products, including desktop and mobile experiences. I worked closely with product and R&D to define solutions for complex financial and security workflows, from early exploration and system design through implementation.
RELATED PROJECTS
2022
PITANGO ACADEMY
UX/UI Designer Intern
Completed an intensive product-design internship focused on research, user experience, interface design and prototyping. I worked through structured design processes and translated product problems into tested digital solutions.
2019-2022
Zotapay
Banking Operations & Partners Team Leader
Managed fund operations for high-risk international markets and led relationships with external banking partners. I also supported quality assurance for Salesforce integrations and managed the onboarding of new partners and operational processes.
2018-2019
VINICA
VINICA
Marketing and Design Intern
Created graphic-design and marketing materials for the company across multiple Chinese digital platforms while working in Shanghai.
2015-2018
EARLIER EXPERIENCE
Operations, administration and international relations
Before moving into product design, I worked in international relations, administration and government operations. My roles included Administrative Director at the Frieberg Center at the Hebrew University, Data Analyst at Israel’s Ministry of Foreign Affairs, and Military Attaché’s Assistant at the Israeli embassies in New Delhi and Amman
EDUCATION
Education and development.
2026
AI PROFESSIONAL WORKSHOP
AI Tools and Claude Workflows
2025
ONLINE PROFESSIONAL COURSE
UX Copy, Brand Voice and Product Language
2021-2022
Pitango academy
UX/UI Designer Course
2018-2019
shanghai jiao tong university, china
International exchange program
2016-2020
The Hebrew University of Jerusalem
B.A. in International Relations and Asian Studies - China
avg grade: 92
2015
L’Atelier 9, Paris
French Language Course
skills
Capabilities and tools.
Product Design
Complex B2B systems
User flows and information architecture
Interaction and interface design
Wireframing and prototyping
Design systems
Responsive product design
Research & Strategy
User research
Market and competitor research
Usability testing
Product analysis
Problem definition
Feature discovery
Tools & AI
Figma
Framer
Figma Make
Claude
ChatGPT
Gemini
AI-assisted prototyping
AI-generated developer handoff
Collaboration & Delivery
Product-manager collaboration
Feature kickoffs
Developer handoff
UI implementation reviews
Cross-functional communication
End-to-end design ownership
Languages
Hebrew - Native
English - Native
Russian - Intermediate
Chinese - Intermediate
French - Intermediate
volunteer
Community and service.
2021-2022
vaahavt
Anti Violent Program in Pre-school
2010-2015
israeli air force
Lieutenant
© 2026 Michal Rothman
Product designer · Israel